The Campaign for Wool is a global endeavor initiated by its patron, His Royal Highness The Prince of Wales, in order to raise awareness among consumers about the unique, natural and sustainable benefits offered by wool.Encouraging collaboration between an international community of wool-growers, major fashion designers, retailers, manufacturers, artisans and interior designers, the Campaign has been instrumental in educating consumers about the versatility of wool, and reconnecting them with its myriad uses – From luxurious fine merino knitwear to fire-retardant insulation for the home.

Since its launch in 2010, The Campaign for Wool has influenced a new demand for wool on an international scale, and its efforts have seen an outstanding threefold increase in the price farmers receive for their wool.Every year The Campaign for Wool stages Wool Week, a week long festival of events and workshops celebrating wool in all its guises.

UK Wool Week: 14th-20th October 2013.

Argyll jumper  Lyle & Scott for the Campaign for Wool
Trousers  Steven Alan
Trainers  Lyle & Scott

Bomber jacket  Christopher Raeburn
Semaphore printed shirt Christopher Raeburn
Charcoal jogging bottoms  Christopher Raeburnshop
Hi-tops  Lyle & Scott 

Grey jumper  M&S for the Campaign for Wool
Shirt Acne
Cords  APC
Brogues M&S

Photographer: David Coates
Styling: Helen Seamons
Grooming: Juliana Sergot using Kiehl’s and Bumble & Bumble
Model: Jamel Gordon Lynch at Models 1